Anchor Text
It is a clickable text in a hyperlink which are the visible characters and words that hyperlinks displace when linking to another document or location on the web. . It is connected to two different web pages. The text is highlighted in a colour differently from other texts. The web standard colour for underline anchor text is blue but can be changed or removed through HTML code.
How it is important for SEO?
It’s a very integral part of search engine optimisation anchor text is related to SEO that is only one piece of your entire digital marketing pie. Whatever you write as anchor text for both internal and external links can positively or negatively influence your ranking. For WordPress editor, you’ll just have to highlight the text you want as anchor, and then press CTRL-V, and instant hyperlink is ready. It is placed between the opening and closing anchor text.
Link
Link is the content in a page which, when clicked on, causes the browser to display another page.
Links are implemented with the tag: <a> tag:<a href=”http://www. company.com/news.html”>Latest News</a><a> elements can be used in a other was: Relative URL (makes it easier to reorganize a Web site):<a href=”movies.html”>Movie reviews</a>Go to a different place in the same page:<a href=”#sec3″>…</a>Define an anchor point (a position that can be referenced with # notation):<a name=”sec3″>…</a>
The three types of links are:
Internal links
External links.
Backlinks
Internal links are hyperlinks on one page of your site that direct the reader to a target page on your site, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website.
External links have become more than just a way of navigating the internet. They play an important role in SEO and are a huge part of how search engines like Google prioritise the websites they rank in their search results.
Backlinks. 
A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Example -<a href=”https://https://https://www.sixpl.com/pricing/seo-packages“>SEO Packages</a>.Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building. Backlinks are earned in three primary ways.Naturally earned links, Manual links, Self-created links.
Why Back links are important for SEO?
Backlinks signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs. The best backlinks come from reputable websites in your industry or related to your company in some way.
Inbound Links 
What are Inbound Links?
Inbound links are all backlinks pointing to your site from other websites, while outbound links are links from your site to other websites. In essence, inbound links refer to any place on the internet featuring your website’s link to direct traffic to your site. Inbound links, also known as backlinks, are the ones that point to your website from another site, preferably a credible one.
What an Inbound Link does?
An Inbound link is a hyperlink from another third-party website to your website. In the example, abc.com refers or links to your content. Inbound links to your website account for the Inbound traffic i.e external traffic.
Outbound Links
What is an Outbound Link?
An Outbound link is a hyperlink from your website to any other third party website.
In the example, your website links to external website java.com. Outbound links account for the Outbound traffic. Search engines like Google appreciate sites that link out to relevant, high-quality resources, as this demonstrates the author’s confidence in the quality of their own content.
What to keep in mind?
It’s also important to monitor your outbound links, as too many of them might hurt your rankings in search engines like Google and Bing. It’s crucial to only link out to credible sources that offer trustworthy information on the topic at hand if you want your SEO efforts to be successful.
