Anchor Text
Anchor text is the text that appears highlighted in a hyperlink and can be clicked to open the target web page Anchor text is clickable text within a hyperlink Good SEO practice indicates that the anchor text is relevant to the page you are linking to, rather than generic text Underlined, blue anchor text is most common as it is a web standard, although the color and underline can be changed via HTML code.
Link
A piece of text or graphic element that serves as a cross-reference between parts of a web page or other hypertext document, or between web pages or other hypertext documents
Inbound Link
An inbound link is a hyperlink from another website that directs customers to your website . They are essential for search engine optimization (SEO) ranking because Google and other search engines use the number of inbound links as an indicator to determine website ranking.
Outbound Link
Outbound links are links from your website to other websites. While they are not a direct measure of what others think of your site, they help put you in the context of a niche Outbound links, like inbound links, are considered when search engines rank your site.
Back-link
A backlink is a hyperlink created while one internet site hyperlinks to another. Backlinks also are called “inbound hyperlinks” or “incoming hyperlinks.” Backlinks are vital to SEO.
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