what is a ancher text ?

Anchor text is the clickable text in a hyperlink. Anchor text is ‘exact matching it includes a keyword that reflects the page that is being linked to.For example:www.seopackages.com linking to the page about seo packages.The keywords in Anchor text are one of the many signals search engines use to determine the topic of web page.

types of Anchor text

• Exact Match Anchor text

• Phrase match

• Partial match

• Branded

• Generic

• Naked url
• For description visit on <strong>About Anchor Text, Links and their significance in SEO</strong>

Importance of Anchor text in seo

The foremost reason is “Anchor text provide context to both users and search engines“. The link label indicates what a user will see on the linked page if the user decides to click on it.And the other is Search engines use the Anchor text to index and rank web pages

Purpose of Anchor text in seo

Anchor text or link text is the visible,clickable text of a link .It usually appears in a different color than the surrounding text and is often underlined .Good link text tells the reader what to expect if they click on the link.

How to optimize Anchor text for seo

Now that we have covered different types of Anchor text for seo let’s dive into optimizing your Anchor text for seo

Seo friendly Anchor text is ?

Brief.

Relevant to the page you are linking to.

Not stuffed with keywords.

Here are few general rules for crafting better Anchor text

make sure that the words are relevant

Relevant Anchor text helps Google understand your site structure ,which means it could help you website rank higher .

Using relevant Anchor text looks more natural to your readers ,which means they are more likely to click on it that because Google and users read Anchor text to learn what web pages are about.When deciding which words to use ,think about what would create the most natural experience.

Link relevancy is a natural phenomenon that occurs when people link out to other content on the web .It is determined by:

• Topic of the source page.
• The content of Anchor text on that source page.

For the example ; your are reading the article about seo if you click on the sixpl in the context of the article, if makes sense to direct them to an article about seo packages.

avoid over optimization of Anchor text

Keep it as succinct as possible .Google can view an excess of exact match Anchor text negatively

Ask yourself these two questions while deciding the Anchor text

• Is it the most succinct but descriptive way to describe the linking page ?
• what does user expect to land on the linked page after clicking on the same?

Reduce the use of same Anchor text

Avoid using the same Anchor text multiple times on one page if you are linking to different pages each time too.This may confuse both users and Google.