Types of links and their importance in SEO

In this article you will know about words like, “Hyperlink”, “Inbound link”, “Outbound link” and “Back link “respectively.

Hyperlink

When a document is viewed on screen, “hyperlinks” allow readers to link (or jump) to a Web page, an e-mail address, a file, or a specific location in a document.
When you create a hyperlink in a document, you (select the text or graphic) you want to use as a hyperlink, and then you specify the location you want to jump to when the hyperlink is clicked.
Hyperlinks can be presented in different forms, like an image, icon, text, or any type of visible element that, when clicked, redirects you to a specified URL.
You create a hyperlink using the Hyperlink button in the Links group on the “INSERT Tab”.
Text that is formatted as a hyperlink appears as colored, undefined text.

For Example, if you were to click HERE, you will land in “Wikipedia”with a list of other articles. That’s a hyperlink.
Hyperlinks let search engines know the kinds of additional, related content your page will provide to visitors.

Inbound links point to a page on your web site from an external site somewhere else on the Web. Inbound links are considered a shorthand way of determining the value of your website, because other sites have decided your site has content worth linking to.

For Example, “Forbes.com” mentions your latest book in a blog post and includes a clickable link to your website, which would be an inbound link.
Google views inbound links as an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization.

Outbound links are those links on your website that link out to websites with a different domain name.

Outbound links are links that point from your website to another.
They are often used within the content to add more context and to link a reader to another source that will add additional and important information to the topic at hand.
For Example, Site A links to Site B. Site A’s link to Site B is an outbound link from Site A.
Outbound links increase the relevance of your website, especially when it comes to search engine algorithms.

Backlink

A link from one website to another is what is known as a backlink. A backlink can be compared to a reference. You want other websites to link from their web page to yours, then you create a back link.
The term backlink is used for SEO purposes.

An Example, of a back link is any article you find that links to another source or website.

Backlinks are a critical component of SEO. Earning authoritative backlinks is one of the most important signals that Google considers for ranking content.

Anchor Text

Anchor text is clickable text in a hyperlink.
SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text.
The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through HTML code.

For Example, if you click the anchor link ‘Best Registered Agent’, you will be taken to the page on this website about the best registered agent.

This is important for SEO because it gives the search engines a big clue about the content of the linked page.