India is a country with a large population and so is the market for grocery retail.
Upon quantifying it, its size is about $ 800 Billion. Now, this is easily one of the largest contributors to the Gross Domestic Product (GDP) and is amongst the top 5 industries in India, in terms of market size. A kirana store is common, but in today’s India, especially post-pandemic, the Grocery store business works in different permutations and combinations considering the needs of GEN Z, Millennials, and GEN X simultaneously. Quick Delivery App has become a regular feature. We will look at the top 5 supermarkets in India and their unique business models, especially in quick commerce. Apna Mart features in the list of the top 5 quick commerce players in India. I am placing Apna Mart in the first place as it has seen 770% growth in a report released by www.entrackr.com in the Financial Year 2023 compared to FY2022.
List of top 5 quick commerce players in India
Below is the list of fast delivery marts in India
APNA MART, one of the top 5 quick commerce players in India.
Apna Mart with its high growth rate and rapid store multiplication in over 10 cities is one of the top players in the quick commerce segment of retail in FMCG. Rationally positioned in the medium to small city geography, Apna Mart is the perfect solution for the demography in low, medium, and high-income groups. Today, Apna Mart has its presence in the east and some cities in central India.
It enjoys market differentiation as it operates in cities that differ from most of its competitors. Hence, it enjoys a larger share of the market pie.
Apna Mart has a beautifully designed app that effectively links the Store with its customers. It is easy to use and the interface has been designed in such a way that it appeals to people from all generations. When the app notifies you about Apna Mart’s offers, it puts a smile on your face with its quirky sense of humor.
The app contains 20 different sections of 4000+ products from 15+ brands.
Apna Mart facilitates its customers in three ways. One is by delivery.
Customers can place their orders on the Apna Mart App and expect a quick delivery. Sometimes at an unbelievably quick speed. Second, customers can always visit the store next to their house and pick up the goods in-store. Thirdly, they can become franchisees to Apna Mart and start their own, neighborhood store.
Yes, Apna Mart offers its customers an opportunity to own an Apna Mart Store and if they are satisfied with the results of their first store they can open another store or multiple stores. It is a risk-free venture as the management and operations of the store are the responsibility of Apna Mart’s able management.
Visit the website now and become a part of this retail revolution.
2. BigBasket, fast delivery supermarkets in India
On-demand food delivery start-up BigBasket was launched as the modern-age solution to this problem in 2011. Today, it is India’s largest online supermarket. The Company operates in 30 cities across the country, reaching more than 100 million customers and processing more than one lakh orders every day. The Company delivers more than 18,000 products every day and has more than 1000 brands in its catalog from cooking essentials such as oil, and basmati rice to everyday laundry detergent.
There are two aspects of BigBasket’s operations: Purchasing a farm that produces personal care products, and second, managing the stock in its warehouses in the cities where it is operational. It is coming up with the concept of dark stores to manage its inventory.
3. ZEPTO
This Mumbai-based startup operates in Mumbai, Delhi, Bengaluru, Gurugram, and Chennai. Also, it is about to venture into Hyderabad, Kolkata, and Pune markets. Up till now, the startup has had an amazing customer response.
Initially, ZEPTO charged a small service fee from the grocery stores whose products they delivered. Their complete focus is on fast delivery and how to get to the customer faster.
This is why they also operate on the dark store model, which is specifically designed for delivery only. This helps them achieve faster deliveries. There is no store operating for walk-in customers. Hence, though they can achieve fast deliveries, they cannot handle sales volumes. Notwithstanding this, they have 1000 products on display: fresh produce, milk, meat, kitchen refills, and more at the best bargain.
4. BLINKIT
BLINKIT is based in Gurugram and is an e-commerce marketplace, making your daily shopping more effortless than before. BLINKIT has private label brands and even features regional brands with reasonable prices for its new shoppers.
BLINKIT operates on a fast delivery model. That means you can expect to get your favorites delivered in the blink of an eye, hence BLINKIT. Its target segment has seen a change in the current year as they have started focusing on medium and low-income groups to tap that relatively unexplored market.
BLINKIT has partnered with a lot of grocery stores and charges them a commission on every order placed from the Ally grocery store. They also have invested in their own label products, which they store in their warehouse and deliver directly from there. Hence, they occupy a spot in the top 5 quick commerce players in India.
5. Swiggy Instamart
On-demand convenience delivery platform Swiggy, which pioneered the quick commerce category in 2020 with the launch of Swiggy Instamart, will now integrate Swiggy Mall with its quick commerce offering. Swiggy Mall marked Swiggy’s foray into online retail, delivering a significantly wider number of home and family shopping needs compared with existing quick commerce platforms.
Swiggy Mall is currently operational in parts of Bengaluru. Given the tremendous customer love shown for Swiggy Mall’s wider and deeper assortment of categories, including sports goods, footwear, clothing, electronics, electric appliances, toys, stationery, etc, the integration will further broaden the choice for consumers, who are showing an increasing predilection to purchase products other than groceries and staples from Swiggy Instamart.
CONCLUSION
As per a report published in The Economic Times, big consumer goods companies such as Hindustan Unilever (HUL), Dabur, Adani Wilmar, and Parle Products have said the contribution of quick commerce to overall e-commerce sales rose as high as 35% in FY24, almost doubling in a year. This is very encouraging news for the top 5 quick commerce players in India as well as others. With Digital India being an important theme for the coming years, quick commerce is here to stay. Let us see how our list of top 5 quick commerce players in India performs and adapts to future developments in this space.