SEO writing or Search Engine Optimization is the process of writing your blog post and improving it in such a way so that its visibility increases in Google and other search engines whenever someone searches for content related to your subject matter. There are many concepts of SEO writing and some of the most important ones that you can use to rank higher in search engines are:
- Anchor text
- Interlinks
- Outbound links
- Backlinks
What is an Anchor text?
Anchor text is the clickable link in the hyperlink. Hyperlink is nothing but an item like a word or button that points to another location. You can click on this link and jump to another document. The anchor text is usually of a different color than the surrounding text. Along with linking webpages, anchor texts serve the purpose of easy navigation between different sections in a webpage with a large amount of information crammed into just one page. You might have come across colored and underlined groups of words such as –
“See below”
“Click here for more”
“Visit our website for more info”
“Role of anchor text in SEO”
Anchor texts play an important role in SEO. The anchor text basically tells the user what she will see in the linked page if she clicks on it. On the other hand search engines decide the ranking of the webpages based on the anchor texts. Writing a proper and precise anchor text is very important for better visibility on search engines and forming a descriptive and concise anchor text is one way to achieve this.
What is a link?
A link or a hyperlink is a connection between pages on the internet. A link can act as a connection between pages on the same website or different websites. For example the URL, https://www.khanacademy.org/ will take one to the official Khan Academy site. It is important to provide the necessary links in a webpage so that users can navigate to the required webpages easily. Appropriate links contribute in providing better user experiences thereby increasing the visiting frequency.
There are mainly three types of links:
1. Internal link
2. External or outbound link
3. Backlinks
1. Internal link: An internal link is a hyperlink that allows the user to navigate between webpages on the same website or between sections on the same webpage. Suppose we write a blog on “Benefits of Yoga”. We can add interlinks such a “Yoga for better mental health”, “Yoga for flexibility” etc. so that users can click those links and directly arrive at the said so pages on the same website without having to search for them separately in Google or other search engines.
Role of interlinks in SEO writing:
- Interlinking helps Google in better ranking of the websites. They give Google or other search engines an idea about the structure of the website.
- They help users navigate the website easily. Interlinking articles on the same website allows users to quickly arrive at a concerned topic without the need to scroll and find that section.
2. Outbound links: Outbound links are hyperlinks that point from your website to another. Unlike interlinks they do not help in navigation in the same website. They are often used to provide more information about a particular subject matter. Outbound links inform the user about the depth of knowledge that you have about a particular subject and the amount of research you have done on that subject matter. If you want to learn more about outbound links, you can visit the following website https://www.semrush.com/blog/outbound-links/
3. Backlinks : A backlink is one where one website is linked to another through an anchor text. It’s a link that basically connects an external webpage to your page. They are also known as incoming, inbound, one-way links.
Role of backlinks in SEO writing:
- Backlinks are very important in SEO writing because higher amount of backlinks results in higher rank of the website in the search engine.
- Backlinks are referred to as votes from other websites. According to Google backlinks are one of the major factors for determining the rank of a website.
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